Just the other day I was talking with a girl from work, who says she buys the Clinique moisturizer for men instead of the one for women. It's almost the same (men's being a little bit thicker) but a lot cheaper. Now reading this Consumer Reports article.
From now on, I am going ignore the gender labelling and compare the products and prices instead.
Someone asked if women are become more smart about this price difference and start shopping smart, does this mean a price reduction will eventually follow? Sadly, the answer was that the trends show it's most likely the men's products will increase in price instead.